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Novooi offers high-quality interior and craft products from leading Norwegian brands with a focus on sustainability.
Our curated marketplace is tailored for interior designers and professional buyers. Products are sourced directly from Norway's top designers and manufacturers, ensuring authenticity and quality at every stage.
Press coverage
Marketplace of the Year 2024 - Bonytt / Designers Saturday / Design Talents Oslo Design Fair 2024 / D2 Interior Trends 2024 / Oslo Design Fair 2023 / Forbes Magazine / Bo Bedre Sep. 2023 / Oslo Business Region / L'ADN (French) / Æra / Arkitektur (Norwegian) / Designers' Saturday / Oslo Open
Meet the team
Lillian Ayla Ersoy
CEO / Creative Director
Founder
lillian@novooi.com
Hélène Andersen
Content Director
Co-Founder
helene@novooi.com
Marcus Mekiassen
Content Creator
marcus@novooi.com
Olha Korop
Photo / Film
Nils-Fredrik Winther-Kaland
Co-Founder / Board
Liam Flood
Co-Founder / Board
Paul White
Co-Founder / Board
Fredrik Søfteland
Lead Digital Architect
Novooi represents
Norwegian design
Each object is designed by skilled designers and artisans
Quality and craftsmanship
Created with care, precision and uncompromising quality
Sustainability and diversity
Responsible production and a rich diversity of people
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