Novooi strives for a more sustainable and inclusive design industry, where quality and responsible production go hand in hand.

Photo: NOVOOI – (RE)MADE exhibition, Oslo Architecture Triennale

Novooi promotes social sustainability and diversity

• Novooi includes underrepresented designers and manufacturers in Norwegian design.
• We are building a diverse company culture with employees from different countries to strengthen our competitiveness.
• We highlight local artisans, workshops and iconic places that reflect Norwegian culture and values.

Novooi promotes Norwegian design and craftsmanship

• Norwegian design and crafts are often difficult to find and buy online.
• It is important to highlight and sell Norwegian-produced products both nationally and internationally.
• This helps to position Norway as a leading nation in design, arts and crafts.
• Creates new marketing and financial opportunities for creators and producers.

Environmental impact throughout the value chain

• Novooi has a strong environmental focus with natural ingredients and minimization of toxins.
• Goal to achieve carbon neutrality in own operations.
• Measures to reduce CO2 emissions throughout the value chain.
• Active focus on the circular economy to reduce waste and promote reuse.

Efficient logistics for a lower climate footprint

• Novooi focuses on logistics efficiency to minimize CO2 emissions related to transport.
• Consolidating shipments reduces unnecessary freight and optimizes the flow of goods.
• Contributes to a more sustainable trade model for Norwegian design and crafts.

Photo: Bioregion Institute

NOVOOI has set a goal to reduce its climate impact throughout the entire value chain.

1. Reduce emissions from transport by increasing the consolidation of deliveries and prioritizing local and regional suppliers.
2. Increase the proportion of sustainable products by prioritizing materials with low environmental impact and certified production.
3. Extend the life of products through repair, upgrade, and reuse in collaboration with our partners.
4. Implement digital product passports by 2026 to ensure transparency regarding materials, origin, and environmental impact.
5. Reduce packaging waste by using biodegradable and reusable packaging solutions.
6. Promote circular solutions through increased use of reused and recycled materials in projects.
7. Strengthen requirements for suppliers related to environmental performance and responsible production.

NOVOOI works continuously to follow up and further develop these goals in line with project requirements and applicable sustainability standards.