E S P
Photo: Thomas Ekstrøm, DogA
In 2015 designer and entrepreneur Elisabeth Stray Pedersen took over a 65 year old outerwear factory situated in Oslo. The ESP Oslo brand was born. Ever since, the brand have continued evolving the factories signature style, iconic blanket-coats in pure wool. Today it has expanded with new product categories and sell in Scandinavia and Japan.
Stray Pedersen has experience from Norwegian and international fashion- and textile industry. Her interest in sustainable products and local production was fundamental for choosing to take over a renowned production facility. In edition to developing the studio factory and original brand Lillunn that followed, she started the brand ESP in 2015 with the aim to target a younger costumer.
In 2019 Stray Pedersen received the prestigious design award by Design and Architecture Norway (DogA), «Jacobsprisen». The brand have been featured in Japanese Vogue, American Vogue, Monocle, Italian Vogue and DANSK Magazine amongst others.
ESP aims to transcend trends and design locally produced high end clothes. ESP use the finest Norwegian lambswool from the crossbreed sheep that has been walking freely in the highlands around Gol in Norway.
The wool is Nordic Eco labeled and the fabrics are Woolmark certified. The brand collaborate with a selection of local crafts guilds from Norway like their ribbon maker by the mountains of Dovre and the thread maker by the mountains of Romsdalen.
About the products:
We are continuing our collaboration with Kristine Five Melvær and Røros Tweed, which has been part of our collections for the past three years. For the Novooi exhibition we are showing a selection of pieces developed the last two years; On The Line Zip Jacket in Greyscale, On the line Scarf in Greyscale, On the line jacket in Nudescale and On the line Coat in Nudescale. The collaboration with KFM and Røros Tweed is important to us in edition to work fully locally in Norway from fibre to finished product. Røros tweed is is renowned Norwegian mill and interior design brand with high quality and full local production in pure Norwegian lambswool. They carry out state of the art technology in developing digital patterns and customized designs for our products.
