Novooi connects interior designers and buyers with a curated selection of contemporary, upcycled, and vintage Norwegian design.

Novooi offers premium interior furnishings from over 100 Norwegian brands and artisans. We work together with interior architects and help curate interior spaces, exhibitions and unique events for cultural institutions, offices, shops, restaurants and hotels. Each project is enriched with storytelling, inspired by contemporary and sustainable Norwegian craftsmanship.

Our curated marketplace and distribution platform is tailored for interior architects and professional buyers, providing a curated catalog alongside personalized furnishing services. Products are sourced directly from artisans and brands, ensuring authenticity and quality. Our digital assistant streamlines your experience, recommending pieces that match your taste, requirements, and visual brief from our collection of sustainable, new, and refurbished Norwegian furniture and craft. 

Our Services

Curated sourcing, distribution & setup

Discover over 100 Norwegian brands and more on the way, all in one place. From purchasing to delivery and assembly, we simplify the entire process for you. Whether you’re looking for sustainable options, contemporary styles, vintage pieces, or upcycled products, we can help.

Inspirational content
and storytelling

We produce content that celebrates Norwegian designers, unique collections, sustainable processes, and lifestyle. We communicate the core values of Norwegian design, from its aesthetic appeal to its commitment to ethical production.

Curated exhibitions, seminars and events

We produce exhibitions, content and unique events to connect our community. Our approach begins with crafting a unique concept, followed by collaboration with a diverse network of Norwegian interior designers, creatives,
and artisans.