Novooi is an ambassador for Maison&Objet

Exhibition & Essay

Nov 30

MAISON&OBJET, PARIS
18-22 JANUARY, 2024

Novooi is an official ambassador for Maison&Objet at the upcoming international trade fair in Paris. This distinguished event is dedicated to showcasing the latest trends in lifestyle, decoration and design on a global scale. This year’s them, Tech Eden, focuses on interior homes of the future intertwined with nature and technology.

Novooi presents our take on "Tech Eden" at Masion&Object, focusing on the future of product design and architecture with the integration of nature, AI, and technology.
Photo Guro Sommer. Film production Novooi

It’s time to meet the future

In 2024, to celebrate the 30th anniversary of Maison&Objet, the fair will show its participants a revitalized future that combines technology and nature. This season’s theme, TECH EDEN, will enliven the January edition with reinvented feature spaces oriented toward the retail, residential, or hospitality industries. Places where nature will be very much on hand, not necessarily in a literal sense, but sometimes digitally speaking and, to varying degrees, mineral, lush, and hybrid. It’s a mix of nature and technology that’s sure to re-energize the concept of sustainability and create a truly desirable vision of the future!

Elevated well-being

As our homes and living spaces evolve into havens for wellness and personal growth, we can expect to see a significant advancement in AI technology that possesses astonishingly human-like characteristics. These advanced AI systems will undoubtedly act as more than just assistants; they will become personal life companions, always present and ready to enhance our everyday experiences. Decorating our interiors, sensor-based technology will play a vital role in creating spaces that uplift our mood and create a positive ambiance. We can already witness glimpses of this transformation in the newly launched series "The Murder at the End of the World," where a high-tech hotel showcases the seamless integration of AI technology in its architecture. This integration not only provides guests with a memorable stay but also creates an immersive experience that flawlessly blends nature, architecture, and technology. In this future vision, our living spaces will not only become aesthetically pleasing but will also embrace advanced technology in a way that enhances our overall well-being and brings us closer to a harmonious coexistence with our surroundings.

Biotech and natural materials

A surge in interest and innovation surrounds upcycled materials like mycelium, recycled plastic, and repurposed glass waste. These sustainable solutions not only contribute to the reduction of waste but also represent a significant stride in environmental stewardship. Biotech advancements play a pivotal role in this narrative, offering innovative solutions that go beyond mere material repurposing. They actively contribute to the crucial task of cleaning up our environment, targeting microplastics and other pervasive forms of waste. By seamlessly integrating cutting-edge technology with nature-inspired materials, we are witnessing a transformative shift towards eco-friendly practices that address the urgent need for sustainability.

Regenerative design combined with local manufacturing

In the pursuit of sustainable practices, the embrace of regenerative design emerges as a paramount strategy for minimizing our carbon footprint. This holistic approach not only seeks to reduce environmental impact but also strives to restore and revitalize ecosystems. Complementing this regenerative ethos is the evolution of local manufacturing, empowered by technologies such as 3D printing. This dynamic combination allows us to transcend geographical constraints by uploading designs that can be realized anywhere in the world. The marriage of regenerative design and local manufacturing not only fosters sustainability but also heralds a new era where conscientious creation and reduced environmental impact are seamlessly intertwined.