Lillian Ayla Ersoy

Photo Pernille Sandberg

Lillian has 18 years of experience as an award winning creative director, curator and designer. She is the founder and director of Novooi, a curated marketplace and agency representing over 100 of Norway’s best contemporary & sustainable brands.

Lillian is a graduate of Purdue University and NEGOCIA in Paris, with majors in international business and visual communications design with honours. With a passion for interior design and its transformative potential for both individuals and environments, Lillian decided to bring Novooi to life in 2021. She was working as a designer for Innovation Norway when she identified a significant gap in the market and saw a unique opportunity to merge her expertise in brand building, technology, and design.

Lillian has conceptualized, curated and produced Novooi’s brand, platform and exhibitions. She applies Design Thinking & brand methodology through co-creation, imagination, customer journeys, insight and design – to create value for people.

Half Norwegian, Turkish and raised in the United States; she is curious, complex and constantly exploring how we look at design, people, process, technology and that space in-between. Lillian is an active speaker at universities & conferences. She is inspired by many cultures, beautiful craftsmanship and the magical world we live in.

She lives in Oslo and considers herself a citizen of the world. Get in touch