Invest in Novooi and help scale Norwegian design globally
The go-to platform for Norwegian design featuring over 100 brands
Co-founders Lillian Ayla Ersoy and Helene Andersen. Photo Pernille Sandberg
By investing in Novooi, you contribute to the success of Norwegian artisans & manufacturers.
Novooi aims to increase global exposure and sales of Norwegian design by building a platform that allows manufacturers to focus on craftsmanship rather than logistics and export. We are committed to promoting sustainability by encouraging the sale of recycled products, biomaterials, and objects made in Norway.
Some words from our founder 👇
PROBLEM
Norwegian manufacturers face significant challenges with regards to sales, shipping, export, and marketing.
Even some of the most renowned designers and manufacturers in Norway struggle to make a living from their work. Professionals and consumers find it difficult to locate Norwegian products and consequently end up buying Danish or Swedish brands.
Norway is lagging behind Sweden and Denmark by 100 billion kroner in terms of sales and export of finished goods, furniture, design, and craftsmanship.
Your investment goes towards:
Development of a multi-vendor trading platform for Norwegian design, including 'ready-to-ship' shipping, customs clearance, and export to consumers in Europe (B2C).
Development of a B2B portal for interior architects and professional buyers.
Marketing activities, exhibitions, and events to increase global exposure, promote networking, and share knowledge about sustainable design.
A store/gallery, office, and event space.
Global growth with Norwegian values
By establishing itself as the leading platform for curated Norwegian design, interior, and craftsmanship, Novooi aims to achieve a turnover of 150 million within the next 5 years. This growth forecast is supported by the company's increased visibility in international markets and a strengthened position as a go-to platform for quality products from Norway.
Sustainable collaboration
Novooi acts as a bridge that unites Norwegian manufacturers, designers, interior architects, and artisans through a shared focus on sustainability. By prioritizing local production and fostering strong collaborations, Novooi ensures not only the quality of its products but also an environmentally friendly approach that appeals to an increasingly conscientious international market.
The go-to platform for Norwegian design
Despite being a pilot project driven by the founder part-time, Novooi has experienced significant growth and success in a challenging market. With an impressive 60% increase in sales from 2022 to 2023, despite global challenges such as the Covid-19 pandemic and international conflicts, Novooi demonstrates its ability to adapt.
Our team
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Lillian Ayla Ersoy
FOUNDER | CEO | CREATIVE DIRECTOR
Novooi was founded in 2021 by Lillian Ayla Ersoy, an experienced creative leader, designer, and curator with 18 years of expertise in brand building, design, and product development. Lillian holds degrees from Purdue University and NEGOCIA in Paris, specializing in visual communications design and economics.
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Hélène Andersen
CO-FOUNDER | CONTENT DIRECTOR
Hélène is a graduate of the University of Oslo, with degrees in social anthropology, criminology, and religious history, and she has extensive experience as a journalist and editor. She has been a long-time journalist at the magazine and for several years served as the editor of Oslo Design Fair magazine, responsible for the fair's professional program and social media communications.
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Nils-Fredrik Winther-Kaland
CO-FOUNDER | E-Commerce Strategist
Nils-Fredrik is a co-owner of Novooi and the CEO of Maksimer, our development partner and expert in building, enhancing, and fostering growth in integrated online stores. Maksimer is a leader in e-commerce development in Norway and has developed online stores for several of our members, such as Northern, Heymat, and Fitjar Islands. -
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Liam Flood
CO-FOUNDER | OPERATIONS ADVISOR
Liam Flood er en leder med internasjonal erfaring innen kommersiell virksomhet og strategi, og besitter dyp fagkunnskap innen hydrografiske undersøkelser. Han har ekspertise innenfor designtenkning og forretningsmodellinnovasjon, spesielt knyttet til ny bærekraftig og digital teknologi.. Han har en MBA fra en ledende europeisk handelshøyskole.
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Paul White
CO-FOUNDER | ADVISOR
Paul White has 25 years of experience in IT and understands the positive impact of technology on business and the planet. With extensive experience and a network across various sectors, he creates innovative solutions that solve problems and open up new opportunities.
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Fredrik Søfteland
DIGITAL ARCHITECT
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Kim Bertelsen
TECH LEAD
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Marte Herness
PROJECT MANAGER
Vision og strategy
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A curated multi-vendor e-commerce platform for professional buyers, interior architects, and consumers.
'Ready-to-ship' international shipping and export within the Nordic countries and EU.
A community platform for knowledge sharing, networking, exhibitions, and international marketing.
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25% commission on online sales
50% commission on physical pop-up sales
Membership subscriptions
Negotiated commission for B2B projects / exhibitions / events
Advertising revenue
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Novooi unites Norwegian manufacturers, designers, and artisans through sustainable collaboration aimed at increasing visibility, sales, and export of Norwegian design, interior, and craftsmanship.
Our strategy focuses on becoming the preferred platform for enhancing global sales and visibility of sustainable Norwegian design. We have ambitious goals of achieving a turnover of 150 million NOK within 5 years. Through our growth, we aim to contribute to job creation both in Norway and the EU, thereby strengthening both the local and international economy.
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Novooi is committed to minimizing environmental impact by maintaining a low carbon footprint and minimizing waste. Our products are ordered directly from designers and manufacturers, eliminating excess inventory, waste, and simplifying the supply chain. Manufacturers offer a 'design on demand' concept where products are created as needed or maintain a limited stock of finished goods.
Social sustainability and diversity are core to Novooi's mission. We promote social sustainability by including underrepresented designers and producers in Norwegian design. We foster a diverse corporate culture with employees from various backgrounds to enhance our competitiveness. We highlight local artisans, workshops, and iconic places that celebrate Norwegian culture and values.
Embracing a circular economy and reducing CO2 emissions, we prioritize producers and products that use locally sourced, renewable, recyclable, or biodegradable materials. We aim to eventually require recognized sustainability certifications from third-party certifications that confirm products meet specific sustainability criteria.
Novooi promotes knowledge sharing on sustainability and product design through industry gatherings, seminars, and exhibitions. Our (Re)made exhibition and seminar have been integrated into prestigious events such as the Oslo Architecture Triennale, Oslo Innovation Week, Nordic Circular Hotspot, and Maison & Objet's industry meetings at the French Embassy. Additionally, we have established a valuable partnership with Nr. 17, a forum for interior architects focused on environmental sustainability.
Reviews from our community
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It has been extremely challenging to be a Norwegian furniture manufacturer in recent years. We believe Novooi can help us increase our sales and reduce costs, especially regarding shipping and customs duties in the EU.
Pål Lunder, CEO FjordFiesta
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I believe Novooi is the new leading platform for Norwegian design and craft. I am going to invest more in my own production to sell online through Novooi.
Anna Maria Øfstedal Eng,
Product Designer & Artisan -
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The Novooi platform is very exciting and carefully thought through. Many artisans cannot make a living only by their profession. Novooi can help them commercialize their products and export Norwegian design.
Ragnhild Grytten, Federation of Norwegian Industries
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I immediately fell in love with the Klorofyll pots from Anderssen & Voll and Elementa. It was a joy to order from Noovoi with fast, personal service. Thank you for fronting Norwegian designers in new ways, and for making quality products available in varied price ranges.
Live Lømo, Customer
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I loved being part of the premiered exhibition by Novooi during Designers’ Saturday. I met some incredibly talented peer artisans and got welcomed to a circle of human beings who share the same passion and desire for the craft and design scene in Norway.
Siqi, Designer in Naaz Ceramics
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The collaboration with Novooi at Designers’ Saturday was very positive. The exhibition was a great platform and viewing opportunity, which attracted a lot of people. Novooi is a great partner to increase awareness of Norwegian products. We are happy to collaborate again.
David Reiss-Andersen
CEO Norske Mikrohus
Benefits for investors.
Benefits for investors.
Benefits as a co-owner
Scale Novooi with a return of investment
Network with Norwegian designers
Exclusive invitations to events and parties
Influence company decisions
One year free membership in Novooi (NOK 2400)
Quarterly updates
Access to our investor management panel
Market Validation 2021-2023
Approximately 10,000 monthly visitors on novooi.com since November 2023
80% international visitors: Italy (35%), Portugal (22%), Spain (12%), France (3%)
60% increase in online sales from 2022-2023
Sales revenue of 312,659 NOK during our pilot phase from 2021-2023
48,000 NOK in membership fees
586,000 NOK in exhibition commissions
7 national exhibitions, festivals, and trade shows
Featured articles in Forbes, Architecture, BoBedre, D2, Oslo Design Fair
2nd place - Best investment case from Startup Norway & Innovation Norway
Projected revenue of 100 M NOK by 2028
Roadmap next 3 years:
Fall 2024: Multi-vendor AI-driven marketplace with seamless shipping logistics
Spring 2025: A B2B portal for professional buyers and interior architects
2024/2025: Product and market adaptation in the EU
2024: Exhibitions and events in Norway and the EU
2024: Events promoting cultural iconic destinations in Norway
2024: Seminars and matchmaking events
2025: Design and furnishing of a private villa in Italy
2025: Participation in Maison & Objet trade show, Paris
2025: Flagship gallery/store with warehouse and distribution
2026: Sustainable packaging
2026: Limited collections with international retailers
2027: Product and market adaptation in the USA/Asia
2027: Limited productions carried out by Novooi
EVENTS
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Sustainability in Craft: A Dialogue Between Norwegian and Belgian Designers
JUNE 17 at DOGA
The event will highlight sustainability in craft together with designers from Norway & Belgium.
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Norwegian Design: Ambitions and Challenges
May 30th - The French Ambassador’s Residence, Oslo
Novooi presents ambitions and challenges in Norway, after a short intervention by Ali Gallefoss. Hosted by Maison & Objet.
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International Conference: Circular Economy – From Strategies to Action
June 11 - Ljubljana Castle, Slovenia
Novooi presents: Enhancing Circular Economy Through Sustainable Design Practices.