Minus
Photo: Minus
Minus wants to change the way furniture is designed and produced. Believing in super compact value chains as a new standard for biodiversity and greenhouse gases, the founders quit their jobs in Oslo and relocated to Bjørnafjorden on Norway’s west coast to realise their ambition; to make the world’s best environmental accounting.
Centred around an old butter factory, the company is committed to transparency as a safeguard for healthy production, with open-source development as a gateway into crucial dilemmas and challenges.
All products are designed to bear the weight of a human, but none to bear humanity's weight on nature. This is our mission. To make chairs the minus way — giving nature the comfort that nature gives us.
The Minus Way is a methodology leading to a new environmental standard on commodities. Now applied on furniture. As a consumer you are part of the value chain, a value chain that in a 100 years perspective stores more carbon than it emits, adds more energy than it uses, maintains or even improve biodiversity, and lifts human rights as a core value.
It is based on super compact value chains that is adapted to local conditions. Utilizing local specific renewable energy resources, carefully harvesting of resources with biodiversity as a leading star, upcycling rest biomass and featuring a subscription model on commodities to ensure someone takes the responsibility for optimising the life span potential of the material.
